Red Nose - CRE partner

Red Nose's vision is a future where no child dies suddenly and unexpectedly during pregnancy, infancy or in childhood.

Red Nose is Australia’s leading authority on safe sleeping, and professional bereavement support for families affected by the death of a child during pregnancy, infancy and childhood.

We were founded in 1977 by bereaved parents who wanted to make sure the devastating impact of the death of their child never happened to anyone else – by finding out why their babies and children die suddenly and unexpectedly and then educating parents and health professionals about how to prevent it.

Their determination and tireless fundraising efforts created one of Australia’s most successful public health programs – “Back to Sleep”, which has so far resulted in an 85 per cent reduction in SIDS in Australia.

In 2016, we changed our name from SIDS & Kids to Red Nose Australia and renewed our commitment to reducing the nine infant deaths a day to zero and supporting anyone affected by the death of a baby or child during pregnancy, infancy and childhood.

Through world-class research, lifesaving safe sleeping and safe pregnancy education, and vital bereavement support services, we passionately believe we can end the pain of little lives cut short once-and-for-all.

Our goals

  • Reduce Stillbirth by 20 per cent over the next three years through research and targeted education programs for health professionals and pregnant women.
  • Maintain the gains in sudden infant deaths and close the gap on the last 15 per cent of deaths in vulnerable populations.
  • Ensure everyone affected by the death of a baby or child has access to the right support.

For more information visit

Red Nose 24/7 Grief and Loss Support Line: 1300 308 307

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